Where Does Your QR Code Take People?

Many businesses are now using QR codes to direct people towards their websites to gain attention.  There is some debate on those who think QR codes are here to stay and some think they’re a waste, but they are easy and free to create with various applications on app markets.

If you know the potential customers are using a smartphone to view your site because of a QR code you created, then why not give them a mobile website to view?!  It doesn’t matter what your business provides, if you have a website already, then there is a need for a mobile website.

Do not make the mistake that Boar’s Head made by spending lots of money on mobile campaigns and have it be a gigantic waste of money because the desktop version of your website requires lots of “pinching” on a smartphone to manage it.

Contact me to request more information.

 

 

Michael Vanderhorst

michaelv@immarketing.me

(937) 470-8588

Embrace Electronic Communications

“It is a curious thing that the more the world shrinks because of electronic communications, the more limitless becomes the province of the storytelling entertainer.” – Walt Disney

Smartphones are Sticking Around

Around 125 million phones are being replaced each year…70% of these are Smartphones.  Almost 90 million phones being replaced every year are being replaced by smartphones!

I currently use a Motorola Droid X and personally, I rarely access the web on a desktop.  Applications (apps) are simplifying and streamlining access that was once heavily relied on through desktops only.  The call to action when people are researching businesses for services, whether it be a restaurant or a salon, is being increased substantially.  Most of the time it is the day of that someone goes to a business they find on their phone because they are already on the move.

If you are a business owner, have you looked at your site on a smartphone?  It could be the most beautiful website with excellent high resolution pictures, but the load times and ability to manage it on a smartphone could be troublesome.  People have to pinch or zoom in and if they click on a menu, it may open a new screen which can be harder to manage on a smartphone.  If it is too difficult for someone to manage on their phone, they become irritated and are likely to exit and look for a competitor.

 

Michael Vanderhorst

michaelv@immarketing.me

Welcome to Express Mobile Marketing’s Blog

Welcome to my new blog!  I am Michael Vanderhorst and I am a Mobile Marketing Specialist for Integrated Mobile (IM) Marketing.  IM Marketing offers solutions for businesses that allow them to reach out to current and potential customers with mobile-friendly websites, text messaging and much more!

Through this blog, I hope to inform people of the importance of reaching out to the mobile community and also what IM Marketing offers.

 

Michael Vanderhorst

michaelv@immarketing.me