Around 125 million phones are being replaced each year…70% of these are Smartphones. Almost 90 million phones being replaced every year are being replaced by smartphones!
I currently use a Motorola Droid X and personally, I rarely access the web on a desktop. Applications (apps) are simplifying and streamlining access that was once heavily relied on through desktops only. The call to action when people are researching businesses for services, whether it be a restaurant or a salon, is being increased substantially. Most of the time it is the day of that someone goes to a business they find on their phone because they are already on the move.
If you are a business owner, have you looked at your site on a smartphone? It could be the most beautiful website with excellent high resolution pictures, but the load times and ability to manage it on a smartphone could be troublesome. People have to pinch or zoom in and if they click on a menu, it may open a new screen which can be harder to manage on a smartphone. If it is too difficult for someone to manage on their phone, they become irritated and are likely to exit and look for a competitor.
Michael Vanderhorst
michaelv@immarketing.me
expressmobilemarketing 